Resources
Guides written for selling in Africa.
No imported theory. Answers to the situations you meet every week.
Payments · 5 min
Cash on delivery: why you should ask for a deposit
Cash on delivery reassures your customers and costs you dearly when they stop answering. A deposit changes the equation, without scaring anyone away.
Haggling · 4 min
Setting your floor price to haggle well
You only haggle well when you know how low you can go. Here is how to work out a floor that protects your margin, and why it must stay secret.
Social selling · 5 min
Selling on WhatsApp without losing orders
WhatsApp is a great place to talk to your customers and a poor place to run a shop. How to keep the first without putting up with the second.
Delivery · 5 min
From the next street to the rest of the world: building your delivery rates
A single delivery fee drives your neighbours away and ruins you on long distances. Here is how to build rates that hold, from the next street to abroad.
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